Welcome to Twin Palms Corporation
Professional Carpet, Tile and Upholstery Cleaning


Consumer Guide

Thanks for visiting our website and the opportunity to provide you with information about carpet cleaning and to help you choose a carpet, tile and upholstery cleaning company. In this Guide I’m going to focus on carpeting but the principals apply basically to any textile cleaning.

I am well aware that carpet cleaning is the subject of much confusion. In fact, people have so many misconceptions about carpet cleaning that I decided to offer this consumer education message so that when you select a carpet cleaning company, you can make an informed intelligent decision.

In just a moment, I'll share with you six costly misconceptions about carpet cleaning. Plus I'll offer four recommendations. And I'll give you eight questions you should ask a carpet cleaner before you invite him into your home.

Misconception #1
You should wait as long as possible before cleaning your carpet.

No. Dirt is an abrasive like sandpaper. Every time you step on the carpet, you grind dirt into your carpet fibers. This cuts into your carpet fibers, just as if you had used sandpaper, resulting in a much shorter lifespan. A dirty carpet will not last nearly as long as a clean carpet. And while vacuuming does help considerably, it's simply not enough. The longer you wait to have your carpet cleaned, the more damage you do to your carpet and the faster it wears out.

Misconception #2
The only reason to clean carpets is to get out the dirt.

No. As you probably know, outdoor air contains pollens, fungus, bacteria, air pollution, cigarette smoke, car exhaust, and hundreds of other chemicals. When you and your family members come into your home, you carry those pollens, bacteria and chemicals in your hair and on your skin, clothing and shoes. Not surprisingly all those chemicals, pollens and bacteria wind up in your carpet.

If you have allergies, asthma, emphysema, or other breathing problems, one major source of your problem could be the pollens, fungus, and chemicals in your carpet. In addition, as you may know, tobacco smoke contains over 4000 different chemical compounds, 43 of which cause cancer. Even if you don't smoke, those chemicals get on your shoes, you track them in to your home and you leave them in your carpet. If you're sensitive to cigarette smoke, you might find that you'll breathe easier after you hire a company to get those harmful chemicals out of your carpet.

So in addition to getting rid of soil, another important reason to clean your carpet is to get rid of pollens, fungus, bacteria and residue from tobacco smoke.

Misconceptions #3
One method of carpet cleaning is as good as another.

False. You can choose from two primary methods, dry cleaning or hot water extraction.

First, I'll explain dry cleaning. Many people believe that dry cleaning your carpet is like dry cleaning your clothing. This is not true. All carpet cleaning methods use water in one form or another. Here are the three methods of dry cleaning carpeting. When a carpet cleaner uses dry foam, he applies shampoo to your carpet, allows it to dry, and then sucks the dried shampoo into a vacuum. Can you imagine applying shampoo to your hair, allowing it to dry and then removing the shampoo from your head with a vacuum? This method can leave a residue in your carpet, which is one reason dry foam is not very effective.

The dry-chem method is similar to dry foam. The major difference is that when dry-chem is used, the company sets a large cotton bonnet on your carpet. Using a machine, the bonnet spins, absorbing the dirt that's in the carpet. After the bonnet is saturated with dirt, another cotton bonnet is applied. Bonnet cleaning is like trying to use a large towel to rub the dirt out of your carpet. Like dry foam, it’s not very effective. The dry-compound method spreads an absorbent mixture that looks like wet sawdust all over your carpeting. Then the machine brushes the mixture into the carpet, which in theory causes dirt to absorb into the mixture. When the mixture has dried, a vacuum cleaner sucks the material out of the carpeting. Because the carpet is not rinsed in any way, this method is not very effective.

The second carpet cleaning method is called hot water extraction. Hot water cleaning solution under high pressure is forced into the carpet and then sucked out of the carpet. This method is also referred to as steam cleaning even though true steam (212o) is not used.

Shaw Industries, the world's largest carpet manufacturer recommends hot water extraction which is done by truck mount extraction which means the large cleaning machine is mounted in a truck or van. Not surprisingly, the truck mount extraction cleans much better because it heats the water to a higher temperature and shoots the cleaning solution into the carpet at a higher pressure, which breaks up and emulsifies the soil, bacteria and pollens. The machine then uses high suction to draw the dirt out of the carpet. This is the method my company uses.

No question, the most effective way to clean carpeting is with a hot-water unit mounted in a truck. It's the only method that thoroughly cleans your carpet of soil, harmful bacteria, fungus, chemicals, pollens and tobacco residue. Methods that use cold and even warm water remove dirt, but are not as effective as the hot water truck mount method. Some people believe that hot water damages your carpet, but this isn't true. By cleaning and then rinsing your carpet with hot water, we clean your carpet completely.

Misconception #4
Having the right equipment is all a company needs to clean your carpets properly.

Not true. Many companies own hot water extraction equipment, but a large number of employees don't know how to use them. You probably know someone who bought the newest computer on the market, but didn't learn how to use it for a year or more. The same is true with carpet cleaning machines. The company may own good equipment, but the employees may not know how to use it correctly. This is why it's important that you choose your carpet cleaner carefully. The best carpet cleaning companies are those that have been certified by the Institute of Inspection, Cleaning and Restoration Certification, known as the IICRC. A carpet cleaning company cannot buy this certification. The carpet cleaner must earn the certification through study, experience and the successful completion of formal seminars and written examinations. The IICRC provides written credentials to the companies it certifies. So before you choose a carpet cleaner, ask to see written proof of the company's IICRC certification.

Misconception #5
The company that offers the lowest price is the company you should hire.

Here are two important points to consider.

  • Point 1 The price you see offered may not be for the services you want performed. Before you select a company, decide what you want to accomplish. If you want the technician to remove only some of the soil, you can choose from hundreds of companies that use small shampooers or other cleaning methods. Or, you can even rent a machine at the grocery store and do the job yourself.

    On the other hand, if you want your carpet thoroughly cleaned, if you want to remove the harmful dirt, bacteria, pollens, chemicals and tobacco residues, then you need to hire a company that uses a truck mounted hot water extraction unit. This is the only way to assure that your carpet remains healthy and free from soil, disease-causing bacteria, and harmful chemicals. Remember that the price you see offered may not be for the services you want performed.
  • Point 2 The price you see advertised may not be the price you pay. Many homeowners have learned that the low price they saw advertised was not the amount they were charged. And if you've ever hired a carpet cleaner, you too may have been the victim of false or misleading advertising. You probably learned the hard way that some carpet cleaners offer a cheap price, and then pressure you into paying a lot more once they get inside your home. Some of them may even break the law by using illegal bait and switch tactics. As in all businesses and professions, the carpet cleaning industry has its share of bad apples and sadly a few of those are simply dishonest. By their misleading advertising and false promises, they cast a dark shadow on our entire industry. Then you'll find other carpet cleaners, professionals like myself who work hard to earn your trust and respect. As a way of improving our profession, I've dedicated my business to educating the public. The only way you can make an intelligent decision is to have all the facts you need. This is why I've taken the time to write this message. For a more detailed guide to avoid being misled please see our "Fine Print" Guide.


Misconception #6
Any honest carpet cleaning company should be able to give you an exact price quote over the telephone.

I wish this were true, but it isn't. Consumers often think that if they want to clean four rooms and the price is $9 per room, then the price will be $36. But this isn't always true.

First, honest, reputable carpet cleaning companies usually price carpet cleaning by the square foot. So if you'd like me to tell you the exact cost of cleaning your carpet, I need to know the exact number of square feet that you want cleaned. To get an accurate measurement, I have an electronic laser measuring tool I use to calculate the exact size of the carpet area.

You'll be glad to know that the carpet area to be cleaned is not nearly as great as most people think. For example, if you want your entire home cleaned and your home is 2000 square feet, the amount of carpeting to be cleaned might only be 800 square feet. This is because most home measurements are outdoor measurements. The result is that the actual area to be cleaned is usually only about 60% of the square footage of the home.

So even though I can't give you an exact quote over the telephone, here are things I consider when quoting a price.

I consider the type of carpet, the amount of soiling, and the amount of furniture that has to be moved. So, as you can now imagine, every quotation is different.

If you're thinking about having your carpets cleaned, I offer these for recommendations:

  • Recommendation 1   Make a commitment to yourself to get your carpets cleaned. The longer they remain dirty, the sooner they'll need to be replaced and the longer you have to breathe all the pollens, fungus, chemicals and dust mites that live in your carpet.
  • Recommendation 2    List your objectives. Do you want only the soil removed, something you could do with a rented machine? Or do you want the bacteria, fungus and chemicals removed, which is what a quality truck mounted hot water extractor does. Do you want to work with an honest, reputable company, or are you willing to risk working with the company that offers you the lowest price, knowing that company might not be in business tomorrow.
  • Recommendation 3    Ask questions. The way you learn about a company is to ask specific questions and listen carefully to the answers. Here are the questions I suggest you ask:
    1. What method of carpet cleaning do you use? (Hot water extraction is the only method recommended by the vast majority of all carpet manufacturers; see the Carpet and Rug Institute )
    2. What type of equipment do you use to clean carpet?
    3. What does your equipment remove from my carpet?
    4. How often should I get my carpets cleaned?
    5. What training have you had in cleaning carpets?
    6. Are you a member of any trade associations and, if so, which ones?
    7. Are you certified by the Institute of Inspection, Cleaning and Restoration?
    8. Are you a "Seal Of Approval" Service Provider of the Carpet and Rug Institute
    9. Do you guarantee your work?
  • Recommendation 4     Once you're satisfied that you're working with an honest, competent professional, invite him into your home and ask for a specific quotation in writing. A written quotation gives you the assurance that you know exactly what your job will cost, no surprises.


By following these four recommendations, you'll gain all the information you need to make an informed, intelligent decision. If you want a quick, cheap carpet cleaning job, many companies in the phone book can help you. Or you can rent a shampooer and do the job yourself.

But if you want your carpeting to be completely and thoroughly cleaned, removing the soil, bacteria, fungus, chemicals, pollens, and tobacco products, then I invite you to call me.

 

In keeping with the IICRC guidelines, after my initial inspection, I start the cleaning process with dry soil removal by vacuuming with one of the best vacuums currently on the market, a ProTeam Pro Force 1500XP. This Pro-Team Dual Motor Upright utilizes the Pro-Care Four-Level Filtration System. It is 99.7% efficient in filtering particles measuring 1 micron and larger.  The Intercept Micro Filter prevents recirculation of particles and microscopic organisms for better indoor air quality and the HEPA Media Exhaust Filter improves filtration efficiency and noise reduction.

This Pro Team Vacuum has been approved by the Carpet and Rug Institute for the Vacuum Cleaner and Indoor Air Quality testing program. It exceeds the stringent requirement for soil removal, dust containment, and carpet appearance retention.

 

Only after this first vacuuming step and initial soil removal do I proceed with the pre-spray and subsequent hot water extraction for the actual deep cleaning of your carpeting.

I'll be happy to answer your questions, provide you a cost estimate over the telephone, or come into your home and give you a free written quotation, without obligation of any kind. To reach me, call (708) 349-8811.

Here's one last point: I know that many consumers are skeptical about carpet cleaning companies. So in addition to dedicating my business to consumer education, I do one more thing as well…

I guarantee my work. That's right. I fully guarantee every carpet cleaning job we do. What could be fairer? Not all companies guarantee their work and it's important that you have this information before you make your decision.

I hope you found this consumer message helpful. On behalf of Twin Palms Corporation I thank you for taking the time to read this.
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